Ticket affordability is a key renewal driver for season ticket holders and individual event buyers. Now there is a new way to make entertainment more affordable for your fans. When fans shop through your online shopping portal, they can earn cash back or ticket credit. For example, Basic members can earn 5% cash back at a retailer, while Premium members can have 10% of their purchase go towards ticket credit. The more they earn, the more you earn, and the happier your fan base will be. Ticketing When fans shop through your private label portal, they earn cash back (X%) or they can earn twice as much in ticket credit (2X%). MORE SAVING. MORE CHEERING. Click here to view a list of some of the participating retailers. • Acquiring new customers can cost five times more than satisfying and retaining current customers.¹  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.²  • A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.³ Did You Know? ¹ “Leading on the Edge of Chaos”, Emmet C. Murphy and Mark A. Murphy ² “Companies Don’t Succeed - People Do!”, Graham Roberts-Phelps ³ “Customer Retention in a Week”, Jane Smith EXAMPLE: Member purchases HDTV through rewards portal. Member receives applicable reward depending upon program enrollment and redemption choice. My Fan Rewards, LLC © 2011, All Rights Reserved