Sponsorship

In addition to garnering incremental revenue from previously untapped retail categories (see “Did You Know?”), you can also incorporate your own sponsors into the My Fan Rewards platform. Teams, leagues, and agencies have been unable to show direct revenue gains through sponsorship because they have not had access to the financial records of sponsors. . . until now. Your private label shopping portal will provide a measurable and trackable activation strategy for your corporate partners. Each month you can track spending by your members across almost all sponsorship categories, giving you unprecedented insight into the effectiveness of your sponsorship business. • Feature your key sponsors throughout the site. Partner with them to create unique offers for your membership base, strengthening your fans’ loyalty to your brand and theirs. • For categories in which you have a conflict with an existing My Fan Rewards sponsor, you can substitute your own sponsor(s) or exclude competitive categories from the program You may also have the opportunity to acquire new sponsorships and garner additional advertising dollars from existing My Fan Rewards partners. In addition, the program can be used to provide food, beverage, and merchandise discounts at your venue.

Sponsorship Promote your best partners, create compelling offers, and deliver a rewarding experience to your sponsors and fans Got Retail? Most retailers do not spend on sports sponsorships. However, many retailers have large affiliate marketing budgets that pay commissions to third parties for referring sales. Entertainment properties do not currently have a platform to be able to participate in this opportunity. Key open categories include – apparel (e.g., Gap, Polo), department stores, drugstore, energy, health and fitness, home and garden, jewelry and accessories, kids and toys, pet care, and sporting goods.

The Holy Grail “Taking an experience at a venue or event and tracking it through to consumer purchase — that’s the Holy Grail. … Anything’s measurable, but there is a distinction between what is measurable and what is monetizable.” - Tim McGhee, Executive Director, Corporate Sponsorships, AT&T

MORE SAVING. MORE CHEERING. Did You Know?