Only a fraction of your fans actually buy tickets or merchandise, leaving the majority of your fan
base on the periphery. My Fan Rewards enables you to tap into the passion of fans across the
country, rewarding them for their support of your brand and increasing their loyalty to you. You
can deepen your engagement with your most fervent supporters, as well as improve your
understanding of their shopping patterns and interests.
When you learn where your fans shop, you can create integrated promotions that provide them
with products and services they need. You can also view geographic clusters of fans so you
can target your prospecting and marketing campaigns more effectively.
Database
Use the program to tap into the passion
and loyalty of fans who are not currently
spending directly with your brand
MORE SAVING. MORE CHEERING.
My Fan Rewards is
an opportunity to
engage all fans
through a product
offering they can all
appreciate and enjoy
Most
entertainment
brands only
engage
directly with a
small fraction
of their fans
Who’s There?
Most ticket buyers
purchase two to four tickets
per transaction, meaning
that up to 75% of event
attendees may not be in
your database.
In addition, the majority of
your fans will never
purchase tickets, attend
your events, or buy your
merchandise. They
consume your product
indirectly through media
coverage on the internet,
television, radio
magazines, and
newspapers.
By providing them with a
way to save money, you
will engage fans in a new
way and give them a
reason to connect directly
with you.
Did You Know?
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